Winmark – the Resale Company®

Established 1988

Our Mission

Provide Resale for Everyone®

We offer our expertise to partner with, support and advocate for small businesses by guiding entrepreneurs in building locally-owned, sustainable franchises that transform communities and individuals.


30+ Years

Serving franchises and the local community


$1.6 Billion

In sales with 1,300+ locally owned franchises


182 Million

Items recycled last year

Our beginnings


Beginning with the incorporation of Play it Again Sports in 1988, Winmark, then known as Grow Biz, started forging a legacy of building beloved secondhand shops. Soon after Play it Again Sports was established, Once Upon A Child was purchased in 1992 followed by Music Go Round in 1993. Just 6 years after inception, Winmark was named Fortune and Inc. magazine’s Fastest Growing Public Company. Plato’s Closet was acquired soon after Winmark gained recognition for its other existing franchises.

Establishing a legacy of success


Winmark officially rebranded itself to its current moniker in 2001, and a few years later, Winmark Capital was founded. In the midst of this exciting growth, Play It Again Sports and Once Upon A Child celebrated a strong 20 years of franchise success. In 2007, Winmark hit $500 million in enterprise sales, standing out from the competition in its longevity and success.

Steady growth guided by strong brands


Winmark launched Style Encore in 2013, the same year it celebrated its 1,000th franchise location. Soon after in 2015, Winmark tallied $1 billion in enterprise sales. The well-established brand names of Music Go Round, Plato’s Closet, and Once Upon A Child continue to grow, as shoppers turn to secondhand shopping for its affordability and sustainability. Winmark maintains its stronghold as the resale company as it forges an exciting path forward into the future!

Start Your Journey

Franchise Development

Take the next step in your entrepreneurial journey. With Winmark, you can expect a high level of support at every stage of the process. Let us get started!

Discover Our Brands

*The number of items recycled since 2010 is based upon cumulative historic sales information from Winmark’s franchised stores from the beginning of 2010. For purposes of count incrementation, the average daily sales rates are distributed evenly through the day and based on the Company’s estimates derived from historical data. Actual items recycled may vary.