Resale for Everyone™

Winmark – the Resale Company™

A nationally recognized franchising business, Winmark Corporation champions and guides entrepreneurs interested in opening one of our award-winning retail resale brands: Plato’s Closet®, Once Upon A Child®, Music Go Round®, Play It Again Sports® or Style Encore®. For more than 30 years, Winmark has been at the forefront of the sustainability movement. We have made resale retail our business by selecting franchise partners that believe in the model of buying and selling locally sourced, quality used products that bring value to their communities. Our professional support team helps at every step of a new franchise opportunity.

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Our Brands

A franchise opportunity from Winmark is the start of a transformative journey. The premier name in resale retail in North America, our proven track record and best-in-class franchise models lead to thriving partnerships with franchisees. Our franchisees desire to run their own resale store; communities want to support small businesses; and everyone seeks to leave our planet better for generations to come.

With Winmark, when we award entrepreneurs one of our franchises, it is not just a transaction — it is the start of a business relationship.


Industry-Leading Brands

Locally sourced, high-value, quality used products. From sports equipment and baby clothes, to toys and baby equipment to in-style fashion and music gear, each franchise offers to buy and sell gently used items, so you can run a successful business all while supporting the needs of your local community.

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Join the growing movement to reduce waste with Winmark – the Resale Company.

Long before resale shopping became a popular trend, Winmark was part of the circular economy, dedicated to minimizing waste by giving communities an easy way to buy and sell clothing, toys, baby gear, sporting equipment and musical instruments. Give your own community a trusted name in resale shopping with a Winmark brand, and play an important part in the effort to reduce waste in your community.

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Your Resale Business, Now Online

Winmark offers multi-channel sales strategies for each of our brands. Franchisees are able to elevate their business opportunities by utilizing social selling and proprietary e-commerce platforms that make products more accessible and purchasing more convenient. With our multi-channel approach and e-commerce capabilities, our brands reach more customers, connect with individual communities and market resale products through an easy-to-use e-commerce platform that helps drive more revenue and grows brand awareness.

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Franchise Development

Take the next step in your entrepreneurial journey. With Winmark, you can expect a high level of support at every stage of the process. Let us get started!

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